# The Myth and Magic of Generating New Ideas ![rw-book-cover](https://readwise-assets.s3.amazonaws.com/static/images/article2.74d541386bbf.png) ## Metadata - Author: [[Dan Rockmore]] - Full Title: The Myth and Magic of Generating New Ideas - Category: #articles - URL: https://www.newyorker.com/culture/annals-of-inquiry/the-myth-and-magic-of-generating-new-ideas ## Highlights - Maybe it’s the endorphins, or maybe it’s refocussing my attention on some other activity which enables a new idea. Perhaps it is the momentary feeling of being untethered that gives the mind free rein—the space to have a good idea. - Chance really does favor the prepared mind; when the moments of discovery came, often unexpectedly, my hours of hard work felt newly valuable.